Gift Better Blog

For many businesses, staying in touch with customers on a consistent basis is a tricky but important step in improving the customer experience and reducing churn. One way to ensure that you stay top of mind with your most important clients is to implement a customer touchpoint program that details when you contact customers and how. Here are 5 Cs that you’ll want to consider before you map out the program.  Contact  The most important thing to think about when planning your customer touchpoint strategy is the who. Start by having a discussion with your team to identify the key points...

We know you’ve heard of it– the dreaded Zoom fatigue. The phenomenon has cast a shadow on almost all remote workers over the past 18+ months. Video meetings (whether on Zoom or otherwise) have been scientifically proven to greatly increase cognitive load, which undoubtedly contributes to higher rates of mental exhaustion. If you’re the leader of a remote team, you will need to keep Zoom Fatigue top of mind when planning meetings as well as when you’re thinking about overall company culture.  Here are a few ways that you can help mitigate Zoom Fatigue for your team (and probably yourself...

For well over a year now many companies have been hosting virtual events, seminars, and workshops, making it tougher than ever to captivate employees and audiences. The excitement for planned activities subsides on Zoom or Google Hangouts, so many event planners are leveraging gifts to bring a more personal experience to virtual events. Read on for ways that you can use gifts to enhance the experience of your next virtual event for all who attend. Tie it back to your brand When holding virtual retreats and events, consider sending gifts that link to your company’s values and mission statement. This gives your audience...

A return to regular office life is on the horizon for many organizations, which is leaving many professionals with a serious case of the Sunday Scaries. Whether your team is going to be returning to the office full time or you’re going to be adopting a hybrid model that will see staff working from home and in the office throughout the week, some sensitivity and strategy will go a long way in getting everyone on the path to productivity quickly. Here are some tips to help make that transition back to the office a smooth one for your team.  Ease...