Gift Better Blog

The Benefits of Buying Local

The Benefits of Buying Local

As a small business ourselves, we couldn’t imagine growing the way we have without the support of our community. Our customers often choose Gift Better Co. because they appreciate the fact that we support Canadian charities, but many are also drawn to us because we make sourcing from local makers a priority. In recent years, supporting local businesses has become a movement that many consumers and other businesses are buying into. Here are a few benefits to shopping local, just in case you’re not already on board.  It shows pride for your community Whether you’re buying for yourself or for...

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Unique Ways to Show Employees You Care

Employee Engagement

Unique Ways to Show Employees You Care

The art of employee engagement has forever shifted. Now in addition to their usual considerations, team leaders and corporate culture professionals are tasked with continuously showing up for their team despite being physically distant. With the timeline for when work will return to “normal” still unclear, we’ve decided to give you some ideas for how to show your team you care, all while keeping a distance. 

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5 Overlooked Customer Touchpoints That Improve Customer Experience

Corporate Gifting Customer Appreciation

5 Overlooked Customer Touchpoints That Improve Customer Experience

Customer touchpoints are not just surface-level interactions with your customers, they are opportunities for you to enhance your customer’s experience. Unfortunately, it is possible for important customer touchpoints to be missed, which is why we have listed five different (and possibly overlooked) customer touchpoints that your business should consider incorporating to enhance your customer’s experience.

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How to Recession-Proof Your Small Business

Corporate Gifting Small Business

How to Recession-Proof Your Small Business

When it comes to recessions, it’s really a matter of when–not if–another one is coming. Small businesses are particularly vulnerable to the ebbs and flows of the economy, so it’s important for those running small businesses to always be thinking about how they can solidify their business enough to sustain through an economic downturn. Here are a few strategies that small business owners may want to consider adopting in order to recession-proof their ventures. 

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3 Ways Financial Advisors Can Increase their Customer Retention Rates

3 Ways Financial Advisors Can Increase their Customer Retention Rates

As a financial advisor, you understand how important it is to keep clients. According to the Gartner Group, 80% of your future profits are generated by 20% of your existing clients. But  keeping clients is not as easy as it sounds. Improving customer retention takes a little bit of strategy and a lot of creativity. Below, we have three ideas that can help you keep your clients with you for the long haul. Create a Financial Plan One way to retain clients is through financial planning. According to a Spectrem Group study, clients that had discussed a financial plan with...

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