In the business-to-business world, relationship building has higher stakes than in the business-to-consumer world. In general, your pool of business clients is smaller than a pool of potential customers, and it takes longer for business-to-business...
It may be too early to start decorating the tree, but it’s never too early to start shopping for client gifts. Client gifts are a great way to show how much you appreciate their business, so it takes time to find a gift that they not only love but also communicates their value. To help you make your holiday shopping a little easier, we have listed a few important things you should - and should not do when giving gifts to your clients during the holiday season.
For many businesses, staying in touch with customers on a consistent basis is a tricky but important step in improving the customer experience and reducing churn. One way to ensure that you stay top of...
Expressing gratitude towards your clients and employees is a huge benefit for your business in the long run. Many companies have taken steps to blend corporate social responsibility with their business models and fundamental values....
When you think about customer touchpoints, you likely think about all the ways your customers connect with your company when they are in the process of placing an order. Although there are plenty of other...
