As a new business, our customers mean everything to us. Whether positive or negative, it’s crucial for us to get feedback from our customers to understand how we can better serve them. Being able to build out a customer testimonial based on those feedback discussions is an added bonus.
Customer touchpoints are not just surface-level interactions with your customers, they are opportunities for you to enhance your customer’s experience. Unfortunately, it is possible for important customer touchpoints to be missed, which is why we have listed five different (and possibly overlooked) customer touchpoints that your business should consider incorporating to enhance your customer’s experience.