Expressing gratitude towards your clients and employees is a huge benefit for your business in the long run. Many companies have taken steps to blend corporate social responsibility with their business models and fundamental values. As giving back becomes increasingly relevant, take action by giving a gift that gives back. This will charm both consumers and employees and build stronger business relationships. Below are a few points as to how giving gifts can speak volumes about your brand.
Makes Your Clients Feel Valued
Everyone wants to feel appreciated, and clients are no different! Remembering their birthdays, anniversaries, or special occasions throughout the year shows them that you care and value them as more than just as a client, but as a human being. In fact, while only 12 - 15% of consumers stay loyal to one company they represent 55 - 70% of sales. To show their appreciation, not only will they keep coming back but even take the extra step to refer you to family and friends, especially if your gift gives back to the community.
Attracts Top Tier Employees
While it is important to keep clients satisfied, employees represent and embody your company values. With that being said, ensure that your employees are well informed about why you’re doing what you’re doing. A great way to do this is to give them gifts that convey what your company stands for, such as ones addressing environmental and social issues. Not only does this show your appreciation which motivates employees to work harder by 81%, but makes them feel they are a part of something bigger than themselves.
Retains The Next Generation
The next generation of employees have a hard time feeling tied to any given employer. In fact, many Gen Z and Millennials state that they are planning to leave their job within the next two years or less. Why? Because they feel unappreciated in the workplace. These two generations yearn for recognition with their job, with 50% feeling that their hard work is not acknowledged. Giving a gift is one way that is sure to satisfy them when they have exceeded expectations in their work. To go a step further, a gift that gives back or is personalized to them will make them feel a stronger connection to the brand.
If you’re looking for ways to incorporate charitable gifting into your company strategy, grow customer and employee engagement, then reach out to us at firstname.lastname@example.org to begin creating custom gifts that give back.
Author: Julia Yap