How to Make Virtual Events More Engaging With Gifts

For well over a year now many companies have been hosting virtual events, seminars, and workshops, making it tougher than ever to captivate employees and audiences. The excitement for planned activities subsides on Zoom or Google Hangouts,...

Communicating Your Brand’s Values

When building your brand, you may have considered a variety of key branding elements such as your target audience, brand promise, brand positioning and brand personality. But have you considered your brand’s values? Your brand values represent what your company stands for, and play an important role in shaping not only your brand, but your business itself. Keep reading to learn more about why you should care about your brand’s values and tips you can use to effectively communicate them.