Gift Better Blog — Small Business

How to Make Virtual Events More Engaging With Gifts

Corporate Gifting Employee Engagement Small Business

How to Make Virtual Events More Engaging With Gifts

Since the lockdown, many companies have transitioned to virtual events, seminars, and workshops, making it tougher to captivate employees and audiences. The excitement for planned activities subsides on Zoom or Google Hangouts, so many event planners are leveraging gifts to bring a more personal experience to virtual events. Read on for ways that you can use gifts to enhance the experience of your next virtual event for all who attend. Tie it Back to Your Brand When holding virtual retreats and events, consider sending gifts that link to your company’s values and mission statement. This gives your audience insight into...

Read more →


How Giving A Gift that Gives Back Improves Employee and Client Retention

Corporate Gifting Customer Appreciation Employee Engagement Small Business

How Giving A Gift that Gives Back Improves Employee and Client Retention

Expressing gratitude towards your clients and employees is a huge benefit for your business in the long run. Many companies have taken steps to blend corporate social responsibility with their business models and fundamental values. As giving back becomes increasingly relevant, take action by giving a gift that gives back. This will charm both consumers and employees and build stronger business relationships. Below are a few points as to how giving gifts can speak volumes about your brand.  Makes Your Clients Feel Valued Everyone wants to feel appreciated, and clients are no different! Remembering their birthdays, anniversaries, or special occasions...

Read more →


Communicating Your Brand’s Values

Small Business

Communicating Your Brand’s Values

When building your brand, you may have considered a variety of key branding elements such as your target audience, brand promise, brand positioning and brand personality. But have you considered your brand’s values? Your brand values represent what your company stands for, and play an important role in shaping not only your brand, but your business itself. Keep reading to learn more about why you should care about your brand’s values and tips you can use to effectively communicate them.

Read more →


How to Win Over Prospects Faster

Small Business

How to Win Over Prospects Faster

 Keeping clients satisfied is important, but you can’t forget about your prospects! After all, prospects keep your business growing. Keep reading to see four tips that will help you speed up the process of converting a prospect into a loyal customer.  Tip #1: Focus on the right prospects A narrow focus can go a long way when trying to convert prospects into customers. By focusing on a specific type of customer, you will be able to effectively target the right prospects instead of going after people who are not interested in being your customer. Before you start targeting prospects,...

Read more →


Important Customer Touchpoints for Your Small Business

Corporate Gifting Customer Appreciation Small Business

Important Customer Touchpoints for Your Small Business

When you think about customer touchpoints, you likely think about all the ways your customers connect with your company when they are in the process of placing an order. Although there are plenty of other customer touchpoints that can impact your customer’s experience - before and after they engage with an actual person from your business. Below, we have listed a couple of these important customer touchpoints to help you deliver the best experience for your customers and prospects.  Advertisements Advertisements could be the very first touchpoint your customers have with your business. A simple online advertisement can not only...

Read more →