The Role of Employee Gifting in Enhancing Employer Branding

Employer branding has become a cornerstone for companies striving to attract and retain top talent. Amidst various strategies to bolster employer branding, employee gifting emerges as a distinctive and influential approach. This practice transcends mere acknowledgment of employee contributions, playing a crucial role in enhancing a company's image both internally and externally. Here, we explore the impact of employee gifting on employer branding, highlighting how services like those offered by Gift Better Co. can be instrumental in this process.

Avoid These Five Last-Minute Employee-Gifting Potholes

Everyone wants to be appreciated for what they do and recognized for who they are. It’s why one of the main drivers of employee retention is appreciation and recognition.


A great way to show your employees you recognize and appreciate them is with a thoughtful gift. This could mark the completion of a big project, but sometimes it’s even better to do it for no reason at all. After all, if there’s no excuse for the gift, like a holiday or milestone, then it can only have been given in recognition of the person themself. 

Five Ways Gift-Giving Can Help You Retain Talent

The Great Resignation has revealed something important: many people are feeling under-appreciated and isolated, and they aren’t afraid to set sail for new shores. That’s the negative view, anyway. The positive view is that in...