As a new business, our customers mean everything to us. Whether positive or negative, it’s crucial for us to get feedback from our customers to understand how we can better serve them. Being able to build out a customer testimonial based on those feedback discussions is an added bonus.
Customer touchpoints are not just surface-level interactions with your customers, they are opportunities for you to enhance your customer’s experience. Unfortunately, it is possible for important customer touchpoints to be missed, which is why we have listed five different (and possibly overlooked) customer touchpoints that your business should consider incorporating to enhance your customer’s experience.
When it comes to recessions, it’s really a matter of when–not if–another one is coming. Small businesses are particularly vulnerable to the ebbs and flows of the economy, so it’s important for those running small businesses to always be thinking about how they can solidify their business enough to sustain through an economic downturn. Here are a few strategies that small business owners may want to consider adopting in order to recession-proof their ventures.
At Gift Better Co., we’re passionate about creating memorable gifting experiences for both the gift giver and the receiver. Here are elements that we believe can elevate that experience and create more memorable gifting moments.