It may be too early to start decorating the tree, but it’s never too early to start shopping for client gifts. Sending your clients holiday gifts is a great way to show how much you appreciate them, but it can take time to find a meaningful client holiday gift that they not only love but also communicates their value. To help you make your client holiday gifting a little easier, we have listed a few important things you should - and should not do when sending client holiday gifts this season.
Tip #1: Personalize your client gifts
Personalizing your client holiday gifts demonstrates how well you know your clients and that you put thought into their gift, which will make them feel special during the holiday season. But getting personal doesn't need to take much of your time! Attaching a personal message to each of your client holiday gifts is a great way to make them more personal and more memorable for the recipient.
Tip #2: Avoid gags
When you are shopping for client holiday gifts, try to avoid gag gifts unless you really know them on a personal level. Although you may think the gift is funny, it can be really easy for things to get lost in translation, and you don’t want to risk sending mixed messages. By avoiding giving funny gifts to your clients altogether, you minimize the risk of offending your clients this holiday season.
Tip #3: Set a budget (and stick to it)
Before you start your client gift shopping, consider how many clients you're shopping for and how much you’re willing to spend on each client gift. Setting a budget is easier said than done. The cost for custom corporate gifts can add up quickly, so be sure that you and your team lead have agreed upon a budget before you begin shopping for client holiday gifts so that you don't fall in love (or waste time) with gifts that don't match what you can spend. Once you've established a budget, reach out to a Gift Better Co. gifting expert to get a custom corporate gift catalog created that aligns with your theme and ideal price point.
Tip #4 Prioritize practicality
With all the time and money you spent on client gifts, the last thing you want is for them to be tossed in a junk drawer. Focus on gifts that go beyond just a nice gesture– choose practical gifts that clients will actually use. A good litmus test is to ask yourself whether you’d actually use the items within the gift you’re considering. If it’s a no for you, then it’s likely a no for your client as well. Gift Better Co. specializes in curating custom corporate gifts that are rooted in practicality and meaning. Contact us to start curating a custom client gift that your customers will love!
Tip #5 Easy on the logos
Imagine how your clients would feel if they opened up your holiday gift only to find a bunch of your company’s promotional items. Instead of using this moment for promoting your business, use it to strengthen your relationships with your clients. Although not a lot of people would complain about a free mug or t-shirt, it is best to give your clients gifts that they would love to receive for the holidays (hint: it's not a box full of promo material).
Get ahead on your custom client holiday gifts this year by speaking to a Gift Better Co. corporate gifting expert. We'll make sure that your clients receive a meaningful, impactful gift that they won't forget.
Author: Chloe Barclay-Illing