It may be too early to start decorating the tree, but it’s never too early to start shopping for client gifts. Client gifts are a great way to show how much you appreciate their business, so it takes time to find a gift that they not only love but also communicates their value. To help you make your holiday shopping a little easier, we have listed a few important things you should - and should not do when giving gifts to your clients during the holiday season.
Tip #1: Personalize Your Client Gifts
Making your gifts personalized for your clients is a nice additional touch to your holiday gifting. Personalized gifts show you know your clients and that you put a lot of effort into your gift, which will make them feel special during the holiday season. You don’t need to get too personal with your gifts. We recommend attaching a personal, handwritten message with your gift is a great way to show your appreciation for your clients without being too personal.
Tip #2: Avoid “Funny” Gifts
When you are shopping for client gifts, try to avoid gag gifts unless you really know them on a personal level. Although you may think the gift is funny, it can be really easy for things to get lost in translation, and you don’t want to risk sending mixed messages. By avoiding giving funny gifts to your clients, you minimize the risk of offending your clients this holiday season.
Tip #3 Set a Budget
Before you start your holiday shopping, consider how many clients you're shopping for and how much you’re willing to spend on gifts. Setting a budget is easier said than done. The amount of money you spend sets the tone for the gift giving experience. If you spend either too much or too little on gifts, you risk sending the wrong message and impacting your relationships with your clients.
Tip #4 Give Your Clients a Gift They Will Use
After all that time and money you spent on your client gifts, do you want them to be thrown in the trash? Focus on gifts that go beyond just a nice gesture– choose practical gifts that clients will actually use. A good litmus test is to ask yourself whether you’d actually use the gift you’re considering. If it’s a no for you, then it’s likely a no for your client as well.
Tip #5 Avoid Branded Gifts
Imagine how your clients would feel if they opened up your holiday gift only to find a bunch of your company’s promotional items. Instead of using this moment for promoting your business, use it to strengthen your relationships with your clients. Although not a lot of people would complain about a free mug or t-shirt, it is best to give your clients gifts that they would love to receive for the holidays - which is not promotional material.
To learn more about how to create an amazing holiday gifting program for your clients, prospects, or clients, download The Ultimate Guide to Corporate Holiday Gifting today.
Author: Chloe Barclay-Illing