How Often Should You Engage With Your Clients?

Despite the COVID-19 pandemic making it more difficult to keep in touch with your clients, it is still important for your business to maintain a certain level of customer engagement. Keeping in touch with your clients can help shape and strengthen your business relationships, and often can be done without much effort on your end. To learn more about when and how to engage with your clients, continue reading below.

When to Engage with Your Clients

In order to maximize the effectiveness of your client engagement strategies, you need to find balance when it comes to how often you contact a client. Be careful not to go overboard with contacting your client, but definitely make sure you’re not leaving excessively long gaps in communication. There is no magic number for the number of times you should engage with your client in a year because at the end of the day, you (should) know your client best. The frequency of communication between you and your client can vary by different factors including your industry, the types of clients you work with, and even down to the personalities of individuals. It’s up to you to determine your own magic number for how many times you should reach out to your clients and when.

How to Engage with Your Clients

To help you engage with your clients, we have listed three client engagement ideas you should consider.

Engage with Your Customers on Social Media

One way to keep in touch with your clients is through your social media pages. When you take the time to post on your social media accounts, also take the time to see what your clients are saying about your business. Actively responding to your clients on social media is a great way to keep in contact with your clients.

Create an Email Newsletter

Another way to engage with your clients is through newsletters. Newsletters are a non-invasive way to provide company updates, inform clients of sales, and stay top of mind for your most important customers. 

Send Your Clients a Gift

You can also make your client outreach more meaningful by sending them a gift. Whether it is celebrating a business anniversary or the holidays, sending gifts is a good way to strengthen your relationship by showing your client that you care.